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About CPG Innovate
At CPG Innovate we help brands launch new products faster, smarter, and with less risk. With 100+ successful launches under our belt — from scrappy startups to global organizations — we understand the real-world challenges that come with getting products to market. From strategic portfolio planning, to day-to-day launch execution, we fill the expertise and bandwidth gaps inside your organization — without the cost or commitment of adding full-time headcount. We believe launching new products can be smoother, smarter — and yes, maybe even a little fun.
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How we operate:
✅ We act like an extension of your team — not outside consultants.
✅ We obsess over details like cost of goods, artwork approvals, and risk management.
✅ We know how to move projects through large organizations (or scrappy startups).
✅ We deliver clear, actionable updates.
Industries Served
Beauty
Personal Care
Health & Wellness
Sports Equipment
We specialize in supporting brands across the beauty, personal care, health and wellness, sports, and equipment categories.
While every industry has its own nuances, the fundamentals of launching successful consumer products are universal. We adapt our proven process to fit your specific goals, timelines, and challenges. If you're launching a consumer product outside these categories, we’re happy to explore how we can help.
Services Offered
01
Tell Me
(Consulting Review)
We review your current operations, identify bottlenecks, and provide actionable recommendations to improve your product development and launch processes — helping you reduce delays, costs, and risk.
02
Teach Me
(Training Sessions)
We offer tailored training sessions to strengthen your team's product launch capabilities across three key areas:
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People: Define and clarify cross-functional roles to streamline operations.
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Process: Build smarter program briefs, risk mitigation plans, launch timelines, and stage gate frameworks.
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Technology: Recommend and implement project management tools to drive greater visibility and accountability across teams.
03
Do It For Me
(Project Managing Launches)
We act as an extension of your team, providing hands-on project management for a set number of product launches — with clearly defined roles, timelines, and deliverables. Our launch management services can include:
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Program brief development
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Cost of goods documentation and reporting
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Packaging artwork routing and approval​
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Vendor and supplier management
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Project timeline management
- How Pricing Works -
Every project is unique, and we tailor pricing based on your specific needs — including SKU count, product complexity, warehouse locations, and organization size. We’ll work with you to scope the right level of support and provide a customized pricing proposal.
Start by filling out our short contact form, and we'll follow up with next steps.
Get in Touch
Let us know what you need help with and we'll reach back out with next steps